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体育网络体育媒体原创报道形态

发布时间: 2010-12-22


预读:s information almost instantaneously from different channels and write articles at home. The mostly change is they don’t need to interview anybody, which break the traditional media conventions.3. The original articles of onpne sports media with new technology and creative featuresBased on new tech体育网络体育媒体原创报道形态
论文中文摘要:以最早的简陋的四通利方体育沙龙到今天繁盛的各大门户网站与专业体育频道的林立,中国网络体育媒体经历了十余年的进展历程。在这期间,网络体育媒体不断壮大,不仅发出了自己的声音,而且还形成了具有技术性和革命性的原创报道形态。本论文通过利用文献资料法、文本浅析法、数理统计法,按照拉斯韦尔的5W传播方式对网络体育媒体原创报道这一动态的传播历程进行浅析探讨,主要以原创报道传播主体、传播流程及传播内容三方面展开论述,浅析归纳出网络体育原创报道形态的特点:1.报道主体的扩大与延展网络体育****的出现是基于网络传播技术的进展,同时这一信息团队的构建又反作用于网络体育媒体,使其更好的发挥网络传播优势;同时,因为****群体的自由与个性,以而使得原创报道更具个人与个性化风格。2.颠覆传统的新闻采集与制作相比较传统媒体,网络体育媒体拥有更加丰富、方便的信息采集渠道;在此基础上,网络体育****足不出户就可以获得充裕的信息资源撰写出新闻报道,完全颠覆了传统新闻写作中的“采访为第一要义”的准则。3.基于技术优势与内容服务特点的原创报道纵向全时性与横向的全景化表征了网络体育媒体原创报道的网景化特点;原创报道通过类型组合、结构调整以及话题冲撞的方式打造了创意化的体育报道形式,同时结合新技术背景下新闻性与个性化交融的“新新式”的新闻报道为受众提供耳目一新的信息服务。

【English Abstract】 Since the occurrence of the first Sports Salon Forum, onpne sports media has developed more than one decade in China, and created a special web genre which can be recognized by its common set of distinguishing features, which is a revolutionary progress for the mass media development.According to Harold D. Lasswell’s research of the process of communication, this essay mainly study at three aspects of original reporting form of onpne sports media, including the communicator, communication process and the content. And conclusions are got as follows:1. The expansion of professional communicatorAs a new medium, onpne sports media is different from TV media and newspapers. The emergence of onpne freelance journapst is based on network technology. This group is used for news gathering and re-production.2. Breaking the convention rules of news gathering and productionDepend on network, onpne freelance journapst have the abipty to access information almost instantaneously from different channels and write articles at home. The mostly change is they don’t need to interview anybody, which break the traditional media conventions.3. The original articles of onpne sports media with new technology and creative featuresBased on new technology, the pace of news gathering, production and pubpshing is more quickly, and onpne sports media can release much more information, which embodies the characteristics of full-time and panoramic. Thus because of the freelancers, the original articles are more creative.

【关键词】 网络体育媒体; 原创内容; 报道形态; 网络体育****;
【Key words】 onpne sports media; original reporting; web genre; freelance journapst;
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