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台网QLTV全台网设计

发布时间: 2012-7-23


预读:tract】 As China’s "Cultural Industry Promotion Plan" promulgated in wide power grid, in the broadcast television networks, telecommunications networks and Internet triple play in the context of digital technology on the traditional TV industry has had an impact, not only in gathering, editing, bro台网QLTV全台网设计
论文中文摘要:随着我国《文化产业振兴规划》的颁布,在广电网、电信网和互联网三网融合的大背景下,数字化对传统的电视行业的冲击,不仅体现在采、编、播等传统的节目生产领域,更体现在生产管理领域和经营管理领域。一方面是以“制播分离”为代表的媒体产业化走势的加剧;另一方面则是以数字化、网络化、高清化为标志的广播电视技术的突飞猛进,这其中全台网的开发运用一直是业界关注的焦点。全台网建设属于电视台信息化建设的范畴,是推进广播电视领域革新进展的重要途径,能够满足传媒行业整合信息资源、节约成本和改善节目生产流程的要求,正逐渐成为电视台提升管理效率,提升频道综合竞争力的最佳选择。本论文分为四部分。首先论述了对QLTV全台网进行探讨的背景和目的。随着数字化和网络化的进展,传统的媒介如电台、电视台正逐步摆脱单一的业务形式,尝试向网络媒体、手机媒体和平面媒体等跨媒介方向进展。同时在传媒集团的内部,为追求时效性和收益最大化的原则,共享资源的迫切性极大加强,要想实现信息的实时更新,实现资源整合和集约化管理的目标,建立全台统一的技术网络构架,全台网是必定选择。其次介绍了全台网的概念,通过对全台网建设领域进展近况的回顾,总结出目前该领域的探讨方向,并在此基础上阐述了与企业信息化建设相关的管理论述。全台网既是一个电视台技术实力的展现,同时也是提升产品质量,降低运营成本,推动管理变革的有效途径。全台网建设的不断推进,在一定程度上成为了我国广播电视领域信息化建设的风向标。再次,介绍了QLTV信息化建设的近况,并剖析了造成目前近况的理由。另外,通过对重庆、济南等电视台构建全台网成功案例的浅析,引出对全台网构建方式的讨论。根据企业信息化建设的规划原则,提出了全台网设计的具体流程。与此同时,通过对QLTV构建全台网的需求进行浅析,提出了QLTV全台网设计的指导思想、设计原则和整体架构。全台网兼顾可靠性、灵活性和实用性,既可满足QLTV节目制作播出的客观需要,为生产管理提供便利性,又是对原有经营方式的革新探讨,通过对内容管理的深度挖掘,可实现媒体资产的保值和增值。最后,依据全台网设计规划的具体要求,结合QLTV信息化建设的实际情况,设计了QLTV全台网的业务平台。构成QLTV全台网的六个业务子系统,利用其各自的功能模块,共同支撑起整个网络,实现了业务板块间的互联互通。本论文以信息化建设的实际出发,通过案例浅析、比较浅析、资料整理等策略,对QLTV建设全台网的可行性进行了探讨。同时通过对国内其他电视台全台网建设的案例浅析,结合本台的进展近况及业务进展的需要,创造性提出了建立以媒体资产管理系统为核心,基于媒体服务总线和柔性网络架构的QLTV全台网系统。希望通过全台网的建设来优化节目生产流程,提升管理效益并实现节目生产平台与综合业务平台的互联互通,实现内容资产的保值增值,这是对电视台探讨新的商业运营方式的一次积极探讨,对于其他电视台也有积极的借鉴作用。

【English Abstract】 As China’s "Cultural Industry Promotion Plan" promulgated in wide power grid, in the broadcast television networks, telecommunications networks and Internet triple play in the context of digital technology on the traditional TV industry has had an impact, not only in gathering, editing, broadcast production and other traditional programs field, but also in the field of production management and business management. On the one hand is "Separation of broadcast and production" as the representative of the media industry trend intensifies; On the other hand, digital, networked, high-definition broadcast television marked by technological advances, of which TV station Network has been the development and apppcation of network focus of the industry. TV television network construction are areas of information technology, is to promote innovation and development in the field of radio and television an important way to meet the media industry, integration of information resources, cost savings and improve the program requirements of the production process, is becoming a TV station to improve management efficiency, enhance Channel the best choice for overall competitiveness.This paper is divided into four parts.First discusses the background and purpose of QLTV station network research. With the digital and network development, the traditional media such as radio and television stations is gradually out of a single business in the form, try to network media, mobile media and print media such as cross-media direction. While the Media Group’s internal, in pursuit of timepness and maximize the return on the principle of shared resources greatly enhanced the urgency, in order to achieve real-time information updates, resource integration and intensive management objectives, the estabpshment of a unified TV Station technology network architecture, the whole station network is the inevitable choice.And then, I introduced TV station network concepts, through the development status of the TV station network construction review, summarized the current research in the field direction, and elaborated on this basis, the construction-related and enterprise information management theory. TV station Network is a television network to show

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