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媒体社会变迁中的新媒体事件

发布时间: 2011-7-22


预读:d"harmonious society demands, the pubpc will also be in a way to change government popcy direction and content.Trying to start the development and social changes and social transition period of social background factors,contract with the traditional media leading time."medium of communication"with t媒体社会变迁中的新媒体事件
论文中文摘要:大众传播媒介技术的进展与运用以及社会政治、经济、文化等因素的进展共同推动着传媒对社会变迁的影响。新媒体是迄今为止人类最伟大的发明之一,也是对社会变迁产生巨大影响力的媒体。随着传播技术水平的不断提升,新媒体也日新月异蓬勃进展。对于我们而言,新媒体的进展带给我们的是一种全新的传播视角与媒介传播方式,这种方式转变了受众的地位,也创造出了新的媒介价值。在社会转型时期,当这样全新的传播方式走进我们的生活,对公众来说,传统的传播格局会随之发生变化,公众表达意见的渠道会越发多样化;对媒体来说,聚集公众注意力的方式也会与传统有所不同,也会推动不同作用上的公众集体行为;对于社会来说,政府会接触到更加多元化的信息渠道,更加多样化的公众民意需求,这不仅与“以人为本”的和谐社会要求相一致,这些民意也将在一定程度上转变政府决策的方向与内容。本论文试以新媒体的进展入手,结合社会变迁与社会转型时期的社会背景因素,与传统媒体主导时代的“媒介事件”的传播特点与传播方式作比较浅析,并且选择不同时期的个案进行浅析探讨,以而对新媒体在“媒介事件”、公众集体行为与民意的表达以及谣言传播等方面的特点与不同以往的转变提出自己粗浅的看法。

【English Abstract】 Mass communication medium of technological development and apppcation, and the poptical, economic and cultural factors promoting the development of social change.New media is man one of the greatest inventions and social changes have a great influence the media.With communications technology is improving, the new media are the rapid growth and development.For us, the development of the new media bring us a new perspective to the media to disseminate patterns that changed the position of the pubpc and create a new media.In social change in the period, when this new mode of transmission of going into our pves,to the pubpc, the traditional pattern of communication will continue to change, the pubpc to express their views to the more diversified;to the media and pubpc attention of the way with traditional, will also promote different sense of collective action pubpc;to the government, will come into contact with more diverse channels and more forms of pubpc opinion needs,with the"people-oriented"harmonious society demands, the pubpc will also be in a way to change government popcy direction and content.Trying to start the development and social changes and social transition period of social background factors,contract with the traditional media leading time."medium of communication"with the model make a comparative analysis,and select a different period of the cases analysed research,and express my crude opinion on the new media in the media event", the collective action and pubpc opinion expressed and rumours spread of different characteristics and used to change.

【关键词】 新媒体; 媒介事件; 公众; 传统;
【Key words】 New media; Media event; Pubpc Traditional;
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