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红色红色经典改编与传播

发布时间: 2009-4-29


预读:e》could be so welcomed, and how did the image of JiangJie became a classic. And choose three《JiangJie》film texts of different periods to analyze the reasons that they came out、the ways they worked and the value of social culture in the specific period.Ⅰhope this would be an opportunity to dig m红色红色经典改编与传播
论文中文摘要:上世纪90年代“红色经典”的再度走红引起了文艺界的高度关注,新的传播媒介为“红色经典”起到了推波助澜的作用。“红色经典”被视为一种独特的文化现象,而“红色经典”影视剧的改编也成为了关注的焦点。众多的文艺评论家认为,“红色经典”影视改编作品不仅仅作为政治意识形态的载体,它还暗含着这种特点背后的含义,不是简单的对过去历史的再现,而是试图在多元化的文化场中,重构意味的“红色经典”文化并施教于普通大众。“红色经典”不仅借助了世纪末国家文化转型建设和怀旧语境的需要,在市场机制的助推下运用先进的传播媒介将其纷纷搬上荧屏,且“红色经典”的改编也斡旋在大众消费和政治意识形态中,“红色经典”影视剧已经成为了政治话语、市场需求、商业利益、大众消费的综合载体。“红色经典”的改编与传播对我国在构建精神文明社会,响应十七届六中全会的文化战略具有重要的探讨价值。本论文选择“江姐”作为“红色经典”改编和传播的探讨范本,通过对“江姐”电影、电视剧的改编浅析,探讨新改编《江姐》为何叫好又叫座的理由,江姐形象是如何再次经典化的。选取了三个不同时期的《江姐》影视文本浅析其在特定时期语境下产生的理由、运作方式及社会文化价值。希望以此为契机,试图挖掘“红色经典”女性形象的塑造及“红色经典”在未来的改编对策,以提供参考。

【English Abstract】 In the 90s of last century, the second time raising of the "Red Classic" caused highly attention in the The pterary and Art Circles, new medias had given the "Red Classic" so much strength to move farword. As the "Red Classic" being regarded as a special Cultural phenomenon, the Adaptation of the "Red Classic" films have become the focus of attention. Many pterary critics think that the adaptations not only could be carriers of Poptical ideology, they could also imply the meaning behind this feature, they are not a simple reappearance of history, but trying to rebuild the culture of the "Red Classic" to teach the pubpc, in the diverse cultural field. the "Red Classic" used the need of construction of cultural Transformation and Vintage context, put them on screen with the help Advanced media, pushed by Market mechanism, besides, the Adaptation of the "Red Classic" films also influence Mass consumption and Poptical ideology of the pubpc. "Red Classic" films have already become a Integrated carrier of poptical talking、need of the market、commercial profit and Mass consumption. The adaptation and propagation of the "Red Classic" have great value of Building spiritual civipzed society and response the Cultural Strategy in Seventeenth session of the Sixth Plenary meeting in china.For this article, "JiangJie" was chosen to be the Study template of the adaptation and propagation of the "Red Classic". By analyzing the adaptation of the movies and dramas of JiangJie, find the reason why the new《JiangJie》could be so welcomed, and how did the image of JiangJie became a classic. And choose three《JiangJie》film texts of different periods to analyze the reasons that they came out、the ways they worked and the value of social culture in the specific period.Ⅰhope this would be an opportunity to dig more about the creation of "Red Classic" image of women, and the strategy of changing the "Red Classic" in the future, to provide an example.

【关键词】 红色经典; 《江姐》; 改编; 传播;
【Key words】 The Red Classics; 《jiangjie》; Adaptation; Propagation;
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