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艺术节美国艺术节运转机制

发布时间: 2011-12-4


预读:als in the United States of America have developed into one of the mostimportant operating models for art markets. It has become not only an important interacting platformbetween artists and consumers, but also a primary channel of art marketing. After many years of fieldresearch, the author selects艺术节美国艺术节运转机制
论文中文摘要:艺术节在美国蓬勃进展,呈现出一派欣欣向荣的景象,如今已经成为其艺术市场的重要运转方式,成为艺术生产者和艺术消费者之间的重要交流平台,成为美国艺术品销售最主要的渠道。笔者通过多年实地考察,以美国佛罗里达州为限定探讨区域,以众多艺术节和艺术家的实际个案为基础,探讨美国艺术节的运转机制和成功经验,以期为中国同类艺术节的建立和进展提供借鉴。文章以以下几个方面详细论述美国艺术节的特点:1、限定区域佛罗里达州以旅游业为中心的经济结构推动了艺术节的兴盛,佛州亦由此成为美国艺术节举办最为集中的地区,故笔者将主要探讨区域定在佛州,同时兼顾其他地区。2、历史沿革以二十世纪初至今,美国艺术节经历了以孕育、草创,到诞生并逐渐进展普及的历程,文章详细介绍了美国艺术节的历史沿革及其成功的理由,以便读者对其有一整体把握。3、扶持政策美国艺术品购买进口免税和捐赠抵税的政策以及优先引进艺术人才的措施体现了联邦政府对艺术事业的支持,推动了艺术节的进展,大熔炉式的美国文化吸纳了来自世界各地的艺术家,为美国艺术领域多元文化的繁荣提供了有力支持。4、组织形式艺术节的组织形式主要包括政府组办、民间非营利社团组办、艺术博物馆组办、私人公司组办、大型财团组办等形式,因组办者的不同而各有特点,主要分为两大类,一类是公益性的,一类是营利性的。5、艺术家个案艺术家都是个性的,艺术道路也各有各的不同,无论是追求艺术探讨,还是重视经济效益,艺术节都可以为各类型艺术家提供一个广阔的平台,让他们各尽所能,各取所需,实践自己的艺术道路,追逐自己的艺术理想。6、规章制度艺术节的组织运转各项环节都有一定的规章制度,文章详细介绍了评审、评奖、监督等多个环节的制度的主要内容及其产生与进展的历史沿革。7、社会效益艺术节的社会效益也是多方面的,最主要的是繁荣了艺术市场,为艺术家提供了重要的艺术品销售渠道,解决了他们的存活不足,同时丰富了所在城市的文化生活,推动了市民艺术欣赏水平和精神修养的提升。8、运输工具、器材和美国最佳艺术节附录:美国艺术节运输工具展示器材介绍,希望能为将来在中国进展艺术节提供借鉴。美国有很多艺术节是面向各国艺术家,有兴趣申请参加的艺术家可以用电脑输入艺术节名称,查看具体有关事项和要求。通过以上浅析,我们可以得出平等、自由而改善的市场机制是美国艺术节突出特点的结论,市场机制的改善性使艺术节中的组织者、艺术家、消费者三方皆可获利,而平等性和自由性保证了三方的社会构成的广泛性,即并非局限于某一特定群体,而是任何组织,任何个人都可以参与进来。希望中国艺术市场能解放思想,革新体制,将美国艺术节的成功经验借鉴到中国艺术市场建设的实际之中,为中国艺术市场的繁荣添砖加瓦。

【English Abstract】 The thriving art festivals in the United States of America have developed into one of the mostimportant operating models for art markets. It has become not only an important interacting platformbetween artists and consumers, but also a primary channel of art marketing. After many years of fieldresearch, the author selects America’s southernmost state, Florida, as his designated region for study,analyze numerous art festivals and artists as case studies, and discusses operating mechanisms that have ledto the success of US art festivals.In an effort to provide key references for estabpshing and developing similar art festivals in China, thearticle discusses in detail the following features of art festivals in America:1. Region of case studiesThe author focuses on the State of Florida where art festivals are booming--in fact it is the state thathosts the greatest concentration of art festivals in the nation–as the state’s economy is largely driven bytourism. The author also explores other regions.2. Historical backgroundFrom early twentieth century to present, art festivals in the US have grown out of innovative ideas,through pilot trials, and continue to adapt at different stages. The study traces the development of artfestivals in the US and explores the key reasons for success.3. Supporting popciesTax laws of the US federal government, such as the income tax rate on art collections and taxdeductions for donations to art, support art markets and thereby promote art festivals. US immigration lawsensure a diverse multinational culture and welcome artists from all over the world.4. Organization and SponsorsArt festivals in the US are run by non-profit organizations or for-profit groups. Local governments,churches, art museums, art galleries, big companies or even wealthy individuals can sponsor art festivalsand each brings their own unique features.5. Individual case studies Art festivals provide an open platform to different artists regardless of what unique characteristicsmotivates them. Whether driven by an artistic vision, desire to explore artistic concepts, or to pursuefinancial profit, artists are able to reapze their values in material, or in spirit, or both.6. Rules and regulationsArt festivals are regulated by rules at different levels. The thesis introduces major rules in detail aswell as their back

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